Amsterdam, 3 - 4 March 2026

Schedule

Create your personal agenda –check the favourite icon

Mar 38:00
Conference pass

Registration & Networking Meetings

Keynotes

Registration & Networking Meetings in the exhibition hall.

Mar 38:55
Conference pass

Chair's Remarks

Keynotes
Annette Powers, Senior Vice President, Global Access & Value and Public Policy (GAVP), Astellas
Mar 39:00
Conference pass

Session Reserved for Johnson & Johnson Innovative Medicine

Keynotes
Christoph Glaetzer, Chief Global Value and Access Officer, Johnson & Johnson Innovative Medicine
Mar 39:20
Conference pass

Session Reserved for ZS

Keynotes

Session Reserved for ZS

Mar 39:40
Conference pass

Session Reserved for Roche

Keynotes

Keynote presentation

Mar 310:00
Conference pass

Session Reserved for Parexel

Keynotes

Session Reserved for Parexel

Mar 310:20
Conference pass

Session Reserved for UCB

Keynotes

Keynote presentation

Sophie Janssens, Sr VP, Global Head of Patient Impact Maximization, UCB
Mar 310:40
Conference pass

Session reserved for Valid Insight

Keynotes

Session reserved for Valid Insight

Mar 311:55
Conference pass

Chair's Remarks

Real World Evidence & Data
Rhys Williams, Vice President, Evidence Generation Strategy and Health Economics, Global Medical Affairs (ex-China), BeOne Medicines
Mar 311:55
Conference pass

Chair's Remarks

Market Access
Riad Dirani, Vice President, Global Health Economics, Value and Outcomes, Teva Pharmaceuticals
Mar 311:55
Conference pass

Chair's Remarks

Pricing
Jiri Smejkal, Global Head of Pricing and Tender Excellence for PDT, Takeda
Mar 311:55
Conference pass

Chair's Remarks

HTA
Steen Werner Hansen, Former Chair Danish Medicines Council, Danish Medicines Council
Mar 311:55
Conference pass
Mar 311:55
Conference pass

Chair's Remarks

Reimbursement
Lisette Kaskens, Director Value and Access, Ferring Pharmaceuticals
Mar 311:55
Conference pass

Chair's Remarks

Rare Diseases
Marcus Droege, Chief Commercial Officer, MUVON Therapeutics
Mar 311:55
Conference pass

Chair's Remarks

AI & Digital Transformation
Jean-Christophe Zeeh-Petite, Global Value & Access Director, Business Development and New Products Planning, Ipsen
Mar 311:55
Conference pass

Chair's Remarks

Health Economics & Outcomes Research
Sandeep Kiri, Global Head, Health Economic Evidence, UCB
Mar 311:55
Conference pass

Chair's Remarks

Sustainable Access & Policy
Mar 312:00
Conference pass

AI’s impact on the patient doctor relationship

AI & Digital Transformation

Reserved for the Council of Europe.

Mar 312:00
Conference pass

Commercializing in-licensed assets and setting them up for global success

Pre-Launch Success
Anupama Rao Singh, Vice President, LATAM/Head Oncology COE, Dr. Reddy's Laboratories Ltd.
Mar 312:00
Conference pass

Equity of access in Portugal: minimising access challenges

Sustainable Access & Policy
Mar 312:00
Conference pass

Implementation of real-world data to move the needle on access policy

Real World Evidence & Data
Vanessa Mirsky, Vice President, Life Sciences Data Strategy, RWE/RWD, OneOncology
Mar 312:00
Conference pass

Improved health outcomes of therapeutic adherence for positive economic impact

Health Economics & Outcomes Research
Gianfranco Parlato, Global Head of Value Access & Pricing CVMD (CardioMetabolism & Venous Disease), Servier Monde
Mar 312:00
Conference pass

Innovative treatments for neurological diseases: challenges in access and policy

Rare Diseases
Mohit Jain, Vice President, Market Access, International Operations, IntraBio
Mar 312:00
Conference pass

Latest trends in US market access

Market Access
Reg Waldeck, Vice President, Head Global Market Access, Bayer
Mar 312:00
Conference pass

Optimal reimbursement decision making processes in healthcare

Reimbursement
Mar 312:00
Conference pass

Realities and trends for international reference pricing

Pricing
Walmon Leal, Vice President, Head of Global Pricing, Tenders & Contracts, Viatris
Mar 312:00
Conference pass

Speaker presentation

HTA

Speaker presentation

Mar 312:20
Conference pass

Session Reserved for Access Infinity

Market Access

Session Reserved for Access Infinity

Mar 312:20
Conference pass

Session Reserved for Cellbyte

AI & Digital Transformation

Session Reserved for Cellbyte

Mar 312:20
Conference pass

Session Reserved for Initiate

Health Economics & Outcomes Research

Session Reserved for Initiate

Mar 312:20
Conference pass

Session Reserved for Remap

HTA

Session Reserved for Remap

Mar 312:20
Conference pass

Session Reserved for Stratence Partners

Pricing

Session Reserved for Stratence Partners

Mar 312:20
Conference pass

Sponsor presentation

Real World Evidence & Data

Sponsor presentation

Mar 312:20
Conference pass

Sponsor presentation

Pre-Launch Success

Sponsor presentation

Mar 312:20
Conference pass

Sponsor presentation

Reimbursement

Sponsor presentation

Mar 312:20
Conference pass

Sponsor presentation

Rare Diseases

Sponsor presentation

Mar 312:20
Conference pass

Sponsor presentation

Sustainable Access & Policy

Sponsor presentation

Mar 312:40
Conference pass

Adopting a societal perspective for the full value of pharmaceutical innovation

Sustainable Access & Policy
Jose Diaz, Global Health Systems Economics & Value of Innovation, BMS
Mar 312:40
Conference pass

Capabilities and innovations for the future of access

Market Access
Iroda Jurabekova, Global Director, Oncology Pricing and Market Access, Boehringer Ingelheim
Mar 312:40
Conference pass

Challenges for combination pricing

Pricing
Sandra Margunato Debay, Senior Director, Global Market Access and Pricing, Genmab
Mar 312:40
Conference pass

From academic development to the market: data challenges for rare disease access

Rare Diseases
Chantal van Litsenburg, Manager, Translational Effectiveness, Leiden University Medical Center (Netherlands)
Mar 312:40
Conference pass

Practical use cases of GenAI for HTA

AI & Digital Transformation
Sven Klijn, Director, HEOR Economic & Predictive Modeling, Bristol Myers Squibb
Mar 312:40
Conference pass

Reimbursement models in Israel: comparisons with Europe

Reimbursement
Tomer Benzaken, Director, Head of Commercial Operations & Trade, Astellas
Mar 312:40
Conference pass

Risk awareness for HTA decision making across Europe

HTA
Hans Severens, Independent HTA Expert, Severens HTA consultancy
Mar 312:40
Conference pass

Successful launch for oncology rare diseases

Pre-Launch Success
Sandy Ruiz, Senior Director, Market Access, Pricing & HEOR, Immunocore
Mar 312:40
Conference pass

The value of real world evidence and data in bringing products to market

Real World Evidence & Data
Cristina Valencia, Associate Director, Real World Evidence, Takeda
Mar 312:40
Conference pass

Title TBC

Health Economics & Outcomes Research
Silvy Mardiguian, Head of HEOR, Europe & New Markets, BeOne Medicines
Mar 313:00
Conference pass

Session Reserved for Asc Academics

Health Economics & Outcomes Research

Session Reserved for Asc Academics

Mar 313:00
Conference pass

Session Reserved for Blue Matter

Pre-Launch Success

Session Reserved for Blue Matter

Mar 313:00
Conference pass

Session Reserved for Decisive Consulting

Market Access

Session Reserved for Decisive Consulting

Mar 313:00
Conference pass

Session Reserved for Precision AQ

Pricing

Session Reserved for Precision AQ

Mar 313:00
Conference pass

Session Reserved for Stratence Partners

AI & Digital Transformation

Session Reserved for Stratence Partners

Mar 313:00
Conference pass

Sponsor presentation

Reimbursement

Sponsor presentation

Mar 313:00
Conference pass

Sponsor presentation

Rare Diseases

Sponsor presentation

Mar 313:00
Conference pass

Sponsor presentation

Sustainable Access & Policy

Sponsor presentation

Mar 313:00
Conference pass

Sponsor presentation

Real World Evidence & Data

Sponsor presentation

Mar 313:00
Conference pass

Sponsor presentation

HTA

Sponsor presentation

Mar 313:20
Conference pass

Lunch

Keynotes

Lunch options available for purchase in the exhibition hall.

Mar 314:45
Conference pass

01 Real World Evidence & Data Panel – Supporting economic evaluation in digital health: practical insights from CHEERS-DHI

Real World Evidence & Data
Moderator: Rossella Di Bidino, Head of HTA for AI Unit, Graduate School of Health Economics and Management ALTEMS
Carl Asche, Executive Director, Pharmacotherapy Outcomes Research Center, University of Utah
Mar 314:45
Conference pass

02 Market Access Panel – Access Infinity

Market Access

Panel Discussion Reserved for Access Infinity

Mar 314:45
Conference pass

03 Pricing Panel – Inbeeo

Pricing

Panel Discussion Reserved for Inbeeo

Ulf Staginnus, Vice President, International Market Access & Pricing, Blueprint Medicines
Mar 314:45
Conference pass

04 HTA Panel – Redthread Market Access

HTA

Panel Discussion Reserved for Redthread Market Access

Mar 314:45
Conference pass

05 Pre-Launch Success Panel – Enabling successful product launches: from global to local, planning for success

Pre-Launch Success
Moderator: Kevyn Adler, Senior Director, Market Access Product & Pipeline Strategy, Regeneron
Fabian Schmidt, Global Head of Value, Access & Policy, Recordati Rare Diseases
Sabrina Aouabed, Head of Market Access France, GSK
Hedwig Silies, Senior Director, Pricing & Market Access, DACH & Nordic Countries Lead, Blueprint Medicines
Jolanda Koenders, Head of Launch Excellence & New Product Planning, Central South East Europe, Takeda
Mar 314:45
Conference pass

06 Reimbursement Panel - Access by design: reinventing how oncology innovation reaches patients

Reimbursement
Clifford Samuel, Former Senior Vice President, Gilead & Fellow, Harvard University
Aparna Parikh, Associate Professor of Medicine and Director, Cancer Center Global Cancer Care Program, Massachusetts General Hospital
Mar 314:45
Conference pass

07 Rare Diseases Panel – Leveraging JCA experiences for rare disease access

Rare Diseases
Moderator: Michela Pantaleoni, Chief Market Access Officer, Napo Therapeutics
Peter Pemberton-Ross, Head, HE & HTA Strategy, Biogen International GmbH
Lorenzo Capretto, Market Access Lead EU&EM, Global Rare Disease, Chiesi Farmaceutici SpA
Patrick Hopkinson, Independent HTA Expert, Independent HTA Expert
Lora Fleifel, Director, Market Access & Pricing, Europe, Oncology, Merck Pte. Ltd.
Mar 314:45
Conference pass

08 AI & Digital Transformation Panel – Where are we now for GenAI for HTA?

AI & Digital Transformation
Moderator: Bill Malcolm, Executive Director, Global HEOR Economic & Predictive Modelling, Bristol Myers Squibb
Katja Berg, Global Value and Access Strategy, BBU, AstraZeneca
Rosa Maria Vivanco Hidalgo, Head of Health Technology Assessment, AQuAS Gencat
Ipek Ozer-Stillman, Vice President, Global Head, Health Economics, Takeda
Mar 314:45
Conference pass

09 HTA Panel – The JCA as a pathway to EU joint procurement?

Health Economics & Outcomes Research
Valentina Strammiello, Director of Strategic Initiatives, European Patients' Forum
Elke Hunsche, CEO, Auristra Consult GmbH
Marlene Gyldmark, EU HTA lead, BeOne Medicines
Mar 314:45
Conference pass

10 Sustainable Access & Policy Panel – Industry and government collaborations for market access to lower and middle income countries

Sustainable Access & Policy
Sandra Rose, Head of Market Access & Public Affairs, Chiesi
Carin Uyl-de Groot, Professor of HTA, Erasmus University Rotterdam
Mar 315:45
Conference pass

Chair's Remarks

Real World Evidence & Data

Chair Remark's

Maurice Driessen, Senior Director, Head of Inline Brands, GHEVO, Teva Pharmaceuticals
Mar 315:45
Conference pass

Chair's Remarks

Market Access
Michael Mueller, Head of Market Access, Western Europe, Sun Pharma
Mar 315:45
Conference pass

Chair's Remarks

Pricing
Eric Noehrenberg, Founder, NIPC
Mar 315:45
Conference pass

Chair's Remarks

HTA
Filippo Drago, Full Professor of Clinical Pharmacology, University of Catania
Mar 315:45
Conference pass

Chair's Remarks

Pre-Launch Success
Gorana Capkun, Vice President, Global Head of Patient Focused Real World Evidence, Merck Group
Mar 315:45
Conference pass

Chair's Remarks

Reimbursement

Chair's Remarks

Mar 315:45
Conference pass

Chair's Remarks

Rare Diseases
Stefaan Fiers, Chapter Head, External Affairs, Roche
Mar 315:45
Conference pass

Chair's Remarks

AI & Digital Transformation
Peter Takacs, Head of Global Market Access, Miltenyi Biomedicine
Mar 315:45
Conference pass

Chair's Remarks

Health Economics & Outcomes Research
Montserrat Vera-Llonch, Executive Director, Global HEOR, Ionis Pharmaceuticals
Mar 315:45
Conference pass
Mar 315:50
Conference pass

Accessibility and time to reimbursement of treatments with substantial benefit: A comparative analysis focused on inequalities between different European countries and different tumor types

Market Access
Mar 315:50
Conference pass

Advancing the patient voice in rare disease access

Rare Diseases
Antonella Cardone, CEO, Cancer Patients Europe
Mar 315:50
Conference pass

Challenges in building HEOR frameworks

Health Economics & Outcomes Research
Kun Shi-van Wielink, Director, HEOR/RWE, Market Access, EMEA, Santen
Mar 315:50
Conference pass

Current use cases and prospects for GenAI in market access

AI & Digital Transformation
Jag Chhatwal, Director, Institute for Technology Assessment, Massachusetts General Hospital, Harvard Medical School
Mar 315:50
Conference pass

Reimbursement models and HTA for digital health technologies: updates from the EDiHTA project

Reimbursement
Emmanouil Tsiasiotis, Research Project Manager and Coordinator, EDiHTA
Mar 315:50
Conference pass

The strategic value of integrated evidence activities for launch success

Pre-Launch Success
Melvin Skip Olson, Founder, Olson Strategies GmbH
Mar 315:50
Conference pass

Using a tiered pricing strategy vs a single GFP: pros and cons

Pricing
Loic Gauthier, Global Pricing Director, CSL Behring
Mar 315:50
Conference pass

Utilizing tokenization tools to enable patient incentives for real world evidence generation

Real World Evidence & Data
Vidya Breeveld, CEO, Transmineo
Mar 315:50
Conference pass

What has SUSTAIN-HTA brought to HTA in Europe in the last year?

HTA
Wim Goettsch, Special Advisor HTA & Professor for HTA of Pharmaceuticals, Zorginstituut & Utrecht University
Mar 316:10
Conference pass

Session Reserved for Lifescience Dynamics

Pre-Launch Success

Session Reserved for Lifescience Dynamics

Mar 316:10
Conference pass

Session Reserved for PharmacoEvidence

AI & Digital Transformation

Session Reserved for PharmacoEvidence

Mar 316:10
Conference pass

Sponsor presentation

Rare Diseases

Sponsor presentation

Mar 316:10
Conference pass

Sponsor presentation

Real World Evidence & Data

Sponsor presentation

Mar 316:10
Conference pass

Sponsor presentation

Reimbursement

Sponsor presentation

Mar 316:10
Conference pass

Sponsor presentation

Health Economics & Outcomes Research

Sponsor presentation

Mar 316:10
Conference pass

Sponsor presentation

Sustainable Access & Policy

Sponsor presentation

Mar 316:10
Conference pass

Sponsor presentation

Market Access

Sponsor presentation

Mar 316:10
Conference pass

Sponsor presentation

Pricing

Sponsor presentation

Mar 316:10
Conference pass

Sponsor presentation

HTA

Sponsor presentation

Mar 316:30
Conference pass

Barriers and solutions for the uptake of novel medicines in the UK

HTA
Phil Jennings, Vice Chair, NHS Health Innovation Network
Mar 316:30
Conference pass

Creating a roadmap for market access: how to advocate for access internally

Market Access
Ana Filipa Alexandre, Senior Director, Pipeline Head for Neuroscience, Teva Pharmaceuticals
Mar 316:30
Conference pass

Enabling access through the use of AI

AI & Digital Transformation
James Rose, Director of Industry Partnerships, Health Innovation Oxford
Mar 316:30
Conference pass

Impacts of environmental sustainability factors on European market access

Sustainable Access & Policy
Silvia de Diego Blanco, Director, Global Market Access, Astellas
Mar 316:30
Conference pass

Influencing without authority: communicating effectively across functions and stakeholders

Health Economics & Outcomes Research
Natalia Scherff, Leadership Coach, ICF PCC, Coach Scherff
Christoph Glaetzer, Chief Global Value and Access Officer, Johnson & Johnson Innovative Medicine
Mar 316:30
Conference pass

Mobilising integrated evidence plans for launch success

Real World Evidence & Data
Mar 316:30
Conference pass

Reasons for alternative contracting: when does it make sense?

Pricing
Sara Engstrand, Senior Market Access Manager, Pfizer
Mar 316:30
Conference pass

The bumpy and uncertain road to access in the NLs

Reimbursement
Henriette Burghoorn, Associate Director, Market Access, Gilead Sciences
Mar 316:30
Conference pass

The longevity imperative, a changing innovation ecosystem and early market access strategy

Pre-Launch Success
Elena Tricca, Vice President, Global Market Access and Pricing, BioPharmaceuticals, AstraZeneca
Mar 316:30
Conference pass

Understanding definitions of unmet medical needs in the context of rare diseases

Rare Diseases
Thomas Bols, Head of Government Affairs and Patient Advocacy, EMEA & APAC, PTC Therapeutics
Mar 316:50
Conference pass

Networking Break

Keynotes

Networking Break

Mar 317:20
Conference pass

Chair's Remarks

Real World Evidence & Data

Chair's Remarks

Mar 317:20
Conference pass

Chair's Remarks

Market Access

Chair's Remarks

Mar 317:20
Conference pass

Chair's Remarks

Pricing

Chair's Remarks

Adam Kundzewicz, Head of Market Access and Healthcare Affairs, HP MIDI
Mar 317:20
Conference pass

Chair's Remarks

HTA

Chair's Remarks

Mar 317:20
Conference pass

Chair's Remarks

Pre-Launch Success

Chair's Remarks

Mar 317:20
Conference pass

Chair's Remarks

Sustainable Access & Policy

Chair's Remarks

Mar 317:20
Conference pass

Chair's Remarks

Rare Diseases

Chair's Remarks

Jan Swiderski, Head of Government Affairs & Policy, Kyowa Kirin International
Mar 317:20
Conference pass

Chair's Remarks

AI & Digital Transformation

Chair's Remarks

Mar 317:20
Conference pass

Chair's Remarks

Reimbursement

Chair's Remarks

Mar 317:20
Conference pass

Chair's Remarks

Health Economics & Outcomes Research

Chair's Remarks

Mar 317:25
Conference pass

Sponsor presentation

Real World Evidence & Data

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

Market Access

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

Sustainable Access & Policy

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

Reimbursement

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

Pricing

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

HTA

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

Pre-Launch Success

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

Rare Diseases

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

AI & Digital Transformation

Sponsor presentation

Mar 317:25
Conference pass

Sponsor presentation

Health Economics & Outcomes Research

Sponsor presentation

Mar 317:45
Conference pass

Access policy and changes to the funding landscape

Sustainable Access & Policy

Speaker presentation

Billy West, Equitable Access Lead, Wellcome Trust
Mar 317:45
Conference pass

Advancing GenAI for orphan disease access

AI & Digital Transformation
Ning Lu, Director, International Market Access and Pricing, Blueprint Medicines
Mar 317:45
Conference pass

How to navigate and facilitate access for precision medicines and companion diagnostics

Market Access
Natasa Zibelnik, Global Head of Market Access and Reimbursement, Oncology, Menarini Stemline
Mar 317:45
Conference pass

Multi-stakeholder engagement to advance access and reimbursement in pediatric indications

Reimbursement
Fabian Haacke, Director, Access Evidence, Santen
Mar 317:45
Conference pass

Patient registries as an evidence backbone for rare conditions

Rare Diseases
Lotta Parviainen, Global Market Access Director, Zambon France
Mar 317:45
Conference pass

Pre-launch and market access strategies for start ups

Pre-Launch Success
Stephanie Juniat, Director, Alethira
Mar 317:45
Conference pass

Rebalancing pharmaceutical expenditure: what is the optimal level of spending on pharmaceuticals and healthcare? (The Reframe Project)

Pricing

Speaker presentation

Adam PARNABY, Lead, Global Policy & Access, Bristol Myers Squibb
Mar 317:45
Conference pass

Risk aversion and health insurance: long terms perspectives on thresholds for real world evidence

Real World Evidence & Data
Jörg Mahlich, Market Access and Government Affairs Lead, Miltenyi Biomedicine GmbH
Mar 317:45
Conference pass

Speaker presentation

Health Economics & Outcomes Research

Speaker presentation

Mar 317:45
Conference pass

Why do we have different reimbursement decisions based on similar evidence?

HTA
Goedele van Haasteren, Deputy Chief of the HTA Unit, Federal Office of Public Health, Switzerland
Mar 318:05
Conference pass

Close of conference and drinks reception

Keynotes

Close of conference and drinks reception in the main exhibition hall.

Create your personal agenda –check the favourite icon

Mar 48:55
Conference pass

Chair's Remarks

Keynotes
Jorge Arellano, Senior Vice President, Global Head PAVE, Pricing, Access, Value & Evidence, BioMarin
Mar 49:00
Conference pass

AI, are we ready? Or is it a hype?

Keynotes
Arup Pramanik, Corporate Vice President, Global Market Access, Boehringer Ingelheim
Mar 49:20
Conference pass

Session Reserved for Lifescience Dynamics

Keynotes

Session Reserved for Lifescience Dynamics

Mar 49:40
Conference pass

Keynote presentation

Keynotes
Vivian Mendonca, Senior Vice President, Global Head - Value Evidence and External Affairs (G-VEEA), Menarini Group
Mar 410:00
Conference pass

Diamond sponsor

Keynotes

Diamond sponsor

Mar 410:20
Conference pass

Keynote Panel Discussion - How to succeed in market access? Navigating collaboration to deliver market access excellence

Keynotes
Moderator: Chris Mancill, Senior Vice President, Head, US Market Access, AstraZeneca
Annette Powers, Senior Vice President, Global Access & Value and Public Policy (GAVP), Astellas
Vivian Mendonca, Senior Vice President, Global Head - Value Evidence and External Affairs (G-VEEA), Menarini Group
Charles Makin, Head of US Real World Evidence & Epidemiology, Boehringer Ingelheim
Mar 411:00
Conference pass

Morning Break & Poster Sessions

Keynotes

Poster Sessions in the main exhibition hall.

Mar 411:55
Conference pass

Chair's Remarks

Real World Evidence & Data
Elena Panitti, Global Director, Evidence Valuation and Enablement, Novartis
Mar 411:55
Conference pass

Chair's Remarks

Market Access
Igor Solev, Global Head, Market Access, Policy & External Payer Affairs, Abbott Laboratories
Mar 411:55
Conference pass

Chair's Remarks

Pricing

Chair's Remarks

Stephen Connell, Executive Director, Global Market Access & Pricing, BioCryst Pharmaceuticals
Mar 411:55
Conference pass

Chair's Remarks

HTA

Chair's Remarks

Mar 411:55
Conference pass

Chair's Remarks

Pre-Launch Success

Chair's Remarks

Mar 411:55
Conference pass

Chair's Remarks

Reimbursement
Floortje van Nooten, Head of Market Access EU, Shionogi BV
Mar 411:55
Conference pass

Chair's Remarks

AI & Digital Transformation
Nadia Benhadi, Eu Market Access And Pricing Director, GlaxoSmithKline
Mar 411:55
Conference pass

Chair's Remarks

Health Economics & Outcomes Research

Chair's Remarks

Mar 411:55
Conference pass

Chair's Remarks

Sustainable Access & Policy
Krijn Schiffers, Operations Lead, Europe, Merck KGaA
Mar 412:00
Conference pass

A not-for-profit approach to pricing and access to an ex-vivo gene therapy for an ultra-rare disease

Rare Diseases

Reserved for Fondazione Telethon

Stefano Benvenuti, Head of Public Affairs and Market Access, Fondazione Telethon
Mar 412:00
Conference pass

Contract locally, think globally: The new rules of drug pricing

Pricing
Sandro Cesaro, Head of Europe Market Access & Pricing, AstraZeneca
Mar 412:00
Conference pass

Coordinating strategies for successful launches of multi-indication products

Pre-Launch Success
Tina Fischer, Head of Health Technology Assessments, Oncology, Daiichi-sankyo
Mar 412:00
Conference pass

Cross-functional integrated evidence planning: supporting the drug development lifecycle

Real World Evidence & Data
Tasi Lampropoulou, Director, Global Integrated Evidence Planning, Novartis
Mar 412:00
Conference pass

Embedding value at the heart of Merck

Market Access
Keir Woods, Vice President, Global Value Demonstration, Market Access & Pricing (GVAP), Oncology, Merck Group
Mar 412:00
Conference pass

Integrating AI ways of working into an evolving structure

AI & Digital Transformation
Aodan Tynan, Head of Access Implementation, Pricing & Value Demonstration, Astellas
Mar 412:00
Conference pass

Patient relevant outcomes: Germany’s example in strengthening patient voices

Sustainable Access & Policy
Eva Susanne Dietrich, Professor, Departments for Clinical Pharmacy and Regulatory Affairs, University of Bonn
Mar 412:00
Conference pass
Mar 412:00
Conference pass

The gaps between reimbursement policies for AMR

Reimbursement
Durgesh Kahol, Global Pricing and Market Access Director, GSK
Mar 412:00
Conference pass

Why do so many rare disease treatments fail to reach patients outside the U.S., and how might emerging policies further exacerbate this access gap?

Health Economics & Outcomes Research
Joel Iff, Executive Director, Global Access, Value & Evidence, Sarepta Therapeutics
Mar 412:20
Conference pass

Session Reserved for Kintiga

Market Access

Session Reserved for Kintiga

Mar 412:20
Conference pass

Session Reserved for PharmacoEvidence

Health Economics & Outcomes Research

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

Real World Evidence & Data

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

Pricing

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

HTA

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

Pre-Launch Success

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

Reimbursement

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

Rare Diseases

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

AI & Digital Transformation

Sponsor presentation

Mar 412:20
Conference pass

Sponsor presentation

Sustainable Access & Policy

Sponsor presentation

Mar 412:40
Conference pass

Are rebate contracts always better for sick funds in Germany?

Pricing
Joshua Smeltzer, Global Pricing Director, Ipsen Pharma GmbH
Mar 412:40
Conference pass

Ensuring launch success in volatile access environments

Pre-Launch Success
Nidhi Dani, Global Pricing and Market Access Director, GSK
Mar 412:40
Conference pass

Fundamentals of market access for rare disease treatments in China

Rare Diseases

Speaker presentation

Mar 412:40
Conference pass

Implications of geopolitics on access and policy

Market Access
Neil Grubert, Global Market Access Expert, Independent
Mar 412:40
Conference pass

Maximising the use of the One London Data Programme for evidence and market access

Real World Evidence & Data
Mark Kewley, Director, London Secure Data Environment
Mar 412:40
Conference pass

Mind the gap: evidence requirements for regulatory, evaluation and adoption

HTA
Brad Groves, Director, NICE Advice, The National Institute for Health and Care Excellence (NICE)
Mar 412:40
Conference pass

New trends for reimbursement in Spain

Reimbursement
José Luis Sánchez Chorro, Market Access Director, Former Regional Pharmacy Director
Mar 412:40
Conference pass

The future of AI in market access

AI & Digital Transformation

Speaker presentation

Marco Rauland, Vice President, Market Access, Strategy, Pricing and Analytics, Merck KGaA
Mar 412:40
Conference pass

The untapped potential of comprehensive genomic profiling

Health Economics & Outcomes Research

Speaker presentation

Moderator: Matias Olsen, Senior Manager, Public Affairs & Policy, EUCOPE - European Confederation of Pharmaceutical Entrepreneurs
Mar 412:40
Conference pass

Value added medicines: assessment frameworks and pathways to reimbursement

Sustainable Access & Policy
Marta Andreykiv, Head of Market Access Europe, Viatris
Mar 413:00
Conference pass

Session Reserved for TWS Partners

Market Access

Session Reserved for TWS Partners

Mar 413:00
Conference pass

Sponsor presentation

Pricing

Sponsor presentation

Mar 413:00
Conference pass

Sponsor presentation

Pre-Launch Success

Sponsor presentation

Mar 413:00
Conference pass

Sponsor presentation

Reimbursement

Sponsor presentation

Mar 413:00
Conference pass

Sponsor presentation

Rare Diseases

Sponsor presentation

Mar 413:00
Conference pass

Sponsor presentation

Health Economics & Outcomes Research

Sponsor presentation

Mar 413:00
Conference pass

Sponsor presentation

AI & Digital Transformation

Sponsor presentation

Mar 413:00
Conference pass

Sponsor presentation

Sustainable Access & Policy

Sponsor presentation

Mar 413:00
Conference pass

Sponsor presentation

Real World Evidence & Data

Sponsor presentation

Mar 413:00
Conference pass

The state of play for the HTA regulation: one year on

HTA
Erik Sagdahl, Policy Officer, DG Santé, European Commission
Mar 413:20
Conference pass

Lunch

Keynotes

Lunch options available in the exhibition hall.

Mar 414:45
Conference pass

01 Real World Evidence & Data Panel – Generating evidence to prepare for product launches

Real World Evidence & Data
Moderator: Neeta Tandon, Vice President, Value & Evidence Scientific Engagement, Johnson & Johnson Innovation
Patricia Dorling, Senior Director, Value & Implementation Outcomes Research, Oncology, Merck
Madhu Kabra, Global Director, HEOR, MKGlobal
Mar 414:45
Conference pass

02 Market Access Panel – Success stories for access to cell and gene therapies in Europe

Market Access
Moderator: Paolo Morgese, Vice President, Public Affairs, Europe, Alliance for Regenerative Medicine
Dilip Patel, SVP, Access & Market Development, Autolus
Petter Foss, Executive Director Value and Access Region Europe, Novartis
Andrew Olaye, Executive Director, Head of Market Access EMEA, Orchard Therapeutics Ltd
Mar 414:45
Conference pass

03 Pricing Panel – Most favored nation policy implications for global pricing strategies

Pricing
Moderator: Catarina Costa-Pinheiro, Head of Global Pricing, Ferrer Internacional
Elizabeth Kinter, Vice President, Head of Global Market Access, Avidity Biosciences
Luca Luigi Polastri, Global Value and Access Head, Nephrology Franchise, Kyowa Kirin
Giovanni Tafuri, Senior Director, International Market Access and Pricing, Madrigal Pharmaceuticals
Seema Sondhi, Independent Market Access Expert, Independent Market Access Expert
Ulrik Haagen Panton, Vice President, Global Pricing, NOVO NORDISK A/S
Mar 414:45
Conference pass

04 HTA Panel – EU HTA one year later, where are we?

HTA
Moderator: Mondher Toumi, Professor of Public Health, Aix-Marseille University
Josep Maria Guiu Segura, Head of Pharmacy, Hospital de Santa Tecla i Sant Pau
Marco Marchetti, Co-Chair, HTA Coordination Group & Director, Health Technology Assessment Unit, European Commission & National Agency for Regional Care Services, Italy
Mar 414:45
Conference pass

05 Pre-Launch Success Panel – Lifescience Dynamics

Pre-Launch Success

Panel discussion reserved for Lifescience Dynamics.

Mar 414:45
Conference pass

06 Reimbursement Panel - Wickenstones

Reimbursement

Panel discussion reserved for Wickenstones.

Mar 414:45
Conference pass

07 Rare Diseases Panel - How to balance the needs of patients, healthcare systems and industry when assessing medicines for rare diseases?

Rare Diseases
Moderator: Jonathan Randell, Head of Value and Access, UK & Ireland, Biogen
Thomas Grub, Director, Global Pricing and Market Access, medac GmbH
Josie Godfrey, Independent Market Access and Rare Disease Adviser, Independent Rare Disease Expert
Stefano Losi, Market Access Lead, Europe & International Markets, Chiesi Group
Rachel Daley, Stakeholder Engagement Coordinator, University of Liverpool (CELT)
Christian Griffiths, Principal Technical Adviser - Rare Diseases, The National Institute for Health and Care Excellence (NICE)
Mar 414:45
Conference pass

08 AI & Digital Transformation Panel – Leveraging the European Health Data Space to advance reimbursement for digital behavior change interventions

AI & Digital Transformation
Moderator: Katarzyna Kolasa, Director, Digital Health Center, Kozminski University
Line Linstad, Director, Norwegian Centre for E-health Research
Fleur Levrat-Guillen, Director, Global Health Economics & Outcomes Research, Abbott Laboratories
Mar 414:45
Conference pass

09 Real World Evidence & Data Panel – Sponsor Reserved

Health Economics & Outcomes Research

Session reserved

Mar 414:45
Conference pass

10 Sustainable Access & Policy Panel – The dynamics of drug shortages in Europe: sustainable pricing for post-LOE products

Sustainable Access & Policy
Moderator: Delphine Courmier, Executive Director, Global Head of Pricing, Biosimilar Market Access, Organon
Amanda Cole, Director, Office of Health Economics
Mar 415:45
Conference pass

Chair's Remarks

Real World Evidence & Data

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

Market Access

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

Pricing

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

HTA

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

Pre-Launch Success

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

Reimbursement

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

Rare Diseases

Chair's Remarks

Charlotte Litrowski, Head of Market Access & Pricing EMEA & RoW, SERB Pharmaceuticals
Mar 415:45
Conference pass

Chair's Remarks

AI & Digital Transformation

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

Health Economics & Outcomes Research

Chair's Remarks

Mar 415:45
Conference pass

Chair's Remarks

Sustainable Access & Policy

Chair's Remarks

Mar 415:50
Conference pass

Challenges and solutions for reimbursement in the Netherlands

Reimbursement

Speaker presentation

Thomas Broekhoff, Project Manager, hollandbio
Mar 415:50
Conference pass

Early evidence generation across product lifecycle in Europe

Real World Evidence & Data

Speaker presentation

Martine Lewi, Independent Real World Evidence & Data Expert, Independent Real World Evidence & Data Expert
Mar 415:50
Conference pass

Lessons learned from the launch of a Haemophilia B gene therapy: do's and don'ts from an access perspective

Rare Diseases

Speaker presentation

Lara Pippo, Head of Market Access & Government Affairs, Italy, CSL
Mar 415:50
Conference pass

Market access involvement in early product planning

Pre-Launch Success

Speaker presentation

Jean-Christophe Zeeh-Petite, Global Value & Access Director, Business Development and New Products Planning, Ipsen
Mar 415:50
Conference pass

Speaker presentation

Pricing

Speaker presentation

Mar 415:50
Conference pass

Speaker presentation

HTA

Speaker presentation

Mar 415:50
Conference pass

Speaker presentation

Health Economics & Outcomes Research

Speaker presentation

Mar 415:50
Conference pass

Speaker presentation

Sustainable Access & Policy

Speaker presentation

Mar 415:50
Conference pass

Success for HTA processes in single arm trials in Germany

Market Access
Mar 415:50
Conference pass

The AI advantage: Sanofi's market access transformation journey

AI & Digital Transformation

Speaker presentation

Mathieu Giraud, Global Head of Market Access Digital Transformation, Sanofi
Benoit Miry, Head of Market Access General Medicines, France, Sanofi
Mar 416:10
Conference pass

Sponsor presentation

Market Access

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

Pricing

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

HTA

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

Pre-Launch Success

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

Reimbursement

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

Rare Diseases

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

AI & Digital Transformation

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

Health Economics & Outcomes Research

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

Sustainable Access & Policy

Sponsor presentation

Mar 416:10
Conference pass

Sponsor presentation

Real World Evidence & Data

Sponsor presentation

Mar 416:30
Conference pass

Speaker presentation

Rare Diseases

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

Real World Evidence & Data

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

Market Access

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

Pricing

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

HTA

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

Pre-Launch Success

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

Reimbursement

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

AI & Digital Transformation

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

Health Economics & Outcomes Research

Speaker presentation

Mar 416:30
Conference pass

Speaker presentation

Sustainable Access & Policy

Speaker presentation

Mar 416:50
Conference pass

Close of conference

Keynotes

Close of conference

last published: 16/Dec/25 14:05 GMT

Get Involved 
 

Sponsorship & Exhibition Sales


Oliver Hersey-Swan
oliver.hersey-swan@terrapinn.com

Conference Production


George Mullens
george.mullens@terrapinn.com
+44 20 8164 3940

Marketing Opportunities


Hidy Lee
hidy.lee@terrapinn.com